Buyer Beware Top Five Rules in Selecting a Hair Loss Specialist

At a recent industry trade conference, Dan Brummel, owner of Capilia Madison, raised the question of how to educate the public to select their hair loss expert. Although all hair stylists are cosmetologists and/or barbers licensed by the state, there are no specific license requirements for hair loss specialists. It's buyer beware!

So, here is the top five list that was developed.

Rule #1 - What services are provided?

Seek a hair loss expert that can offer a full array of services. Solutions that work for one person may not benefit another. Hair loss is caused by so many factors and your individual situation and lifestyle must be taken into consideration. Don't get pigeon-holed into a solution because that's the only service that is provided.

Rule #2 - What products are being offered?

It's important to maintain good health. Good hair starts with a healthy scalp. At Capilia Madison we offer holistic scalp and hair products that are plant based. Our iGROW lasers were just approved by the FDA in late 2014 for hair growth for women and men with certain types of hair loss, and has no known side effects.

Rule #3 - Are they certified Trichologists?

Trichology is the science of the scalp and hair follicles. It's important that your hair loss specialist understands how to maintain your scalp's health, regardless of what product or service you seek. For those seeking surgical hair restoration, the odds for successful follicular transplant greatly enhance when the scalp and hair follicle are also treated. For those seeking hair replacement, wigs or hair extensions, a clean, healthy scalp and condition of your existing hair is essential.

Capilia Madison's Head First program is designed to provide the highest level of expertise for our clients. Capilia Madison is the only hair loss studio in Wisconsin offering a full service trichology program.

Rule #4 - What is the hair loss studio's reputation?

Not only do Capilia Madison clients love and respect Dan Brummel, he is well-known throughout the international hair loss industry. In 2014, On Rite Corporation recognized Dan as one of the top five success stories having started as a barber in the Navy, operated a small hair styling salon in Watertown, and in the mid-1990's moved to Madison to open the region's largest and most successful hair loss studio. In 2014, then Winner's Circle, joined the international organization based in Canada, Capilia, and became the first Capilia affiliate in the US. Now there are over 50 US studios associated with Capilia. For those living in the Madison, WI, area, why travel to Chicago, NYC or Los Angeles for a top hair loss specialist . . .you just need to drive down the street to Capilia Madison.

Rule # 5 - How much are you paying?

It's reported that Jennifer Anniston spends more than $8,000 a month, $96,000 annually, on health and beauty products and services. The average American woman spends between $15,000 to $20,000. Regardless of what you are willing to spend for hair loss products and services, it's important that you are not gouged!

While all businesses are in it for a profit, Dan's philosophy is to offer exceptional service and products at a moderate price. There's some solution for almost any level budget. Visit Capilia Madison for a complementary microscopic scalp and hair analysis and find out what solutions best fit your budget. Look for our discount offers on our website.

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  • I have been a customer of Capilia for 4 years. I look younger and healthier. I can't even tell you how many people have given me compliments – especially about how much younger I look. I am more confident and outgoing. I am no longer afraid to talk to new people, as before I was self-conscious that they were all looking at my thin hair. I would recommend hair restoration to anyone considering. I wish I would have done it sooner! I was so upset and depressed for many years about my thinning hair and nothing seemed to work – until I came to Capilia! I felt like new. More confident and a prettier person. This is supposed to be the way I should look! Younger and Happier!


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Capilia Madison offers a FREE & fully confidential hair and scalp evaluation. Come in to Capilia Madison to find out your hair’s potential to look great.

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